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About Us

Hi & thanks for stopping in! My name is Jennifer Snowden & I founded James Ascher in November 2017. I named the store after my baby James Ascher who after enduring so much to get here health wise, is my all time hero.

During my 3 seasons of being on the Bravo TV show Southern Charm, people would often ask me where I purchased different things I was wearing, & being that I love people, clothing & all things style related, I decided to open a store where anyone could shop the looks I love!

My main objective with James Ascher is to offer affordable yet highly fashionable & unique things to women of all ages & all demographics because I believe while our clothes do not define us, they certainly add an air of confidence when we feel good about the way we look.

Our mission at James Ascher is to provide dedicated one on one customer service that shopping small allows vs the big box shopping experience. We aim to make each customer not only feel good about the clothes they wear, but also about the shopping experience itself. We know you could shop anywhere, as there are so many options these days, & we truly appreciate when you shop with us!

We thank you for the tremendous support thus far & look forward to getting to know more of you better!

Be sure to sign up for our Email List at the bottom of this page or our homepage to receive exclusive discount codes & receive weekly newsletters where Email subscribers have exclusive access to shop New Arrivals each week!  

I’d love to hear your feedback so if you have any suggestions on how we could make the experience better, please email us at

Thanks again for popping by & check back often as new items arrive daily!

xoxo, Jennifer